HOOD BY AIR
Co-Founder
Hood By Air emerged in New York in 2010 and defined a new model for fashion. Leilah Weinraub directed the
brand’s visual world across runway, film, social media, and whisper campaigns, leading a collective of artists
drawn from fine art and nightlife, organizing that energy into shows, films, and campaigns.
The work repositioned menswear as alive, as performance, and as business.
CREATIVE DIRECTION AND VISUAL LANGUAGE
Co-Founder
Hood By Air emerged in New York in 2010 and defined a new model for fashion. Leilah Weinraub directed the
brand’s visual world across runway, film, social media, and whisper campaigns, leading a collective of artists
drawn from fine art and nightlife, organizing that energy into shows, films, and campaigns.
The work repositioned menswear as alive, as performance, and as business.
CREATIVE DIRECTION AND VISUAL LANGUAGE